The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains. The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody BHS Links allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface.
Uh oh! Looks like you need to improve these areas most.
AnswerThePublic is a search listening and keyword tool that gets autocomplete data from Google and other search engines. Entering a keyword into this tool gives you a list of phrases and questions people are searching for around your keyword. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed. Plerdy is more than just a tool; it’s a complete solution that fits very well into your marketing plan and provides a strong basis to increase domain authority and improve your web presence. Plerdy offers the data and insights required to propel the performance of your website regardless of size—small business or big company.
That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Internal links can be just as powerful as external ones—sometimes even more so, depending on things like the authority of the referring page, and the degree to which it improves user experience. Many of these updates target specific things like content quality or link spam. If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus.
In some cases, you may be able to find an alternative link that goes to the same content; if so, you can add that as a replacement. One of the most frustrating things when browsing the web is encountering broken links. Not only do they prevent you from accessing the content you’re trying to find, but they can also be a sign that a website is not well-maintained. Finally, take a look at the links you removed and determine the fault point that led to their creation.
- I once took over an SEO project where the client was confused about why none of their pages were ranking.
- Track the progress of search rankings over time by country, language, search engine and device type.
- Evaluate readability and structure using tools like the Search Atlas Scholar Tool to assess clarity, sentence length, and overall flow.
- This involves merging multiple pages covering similar topics into one comprehensive resource.
Audit Traffic Devices:
Many of these features are available for the free version, but you’ll have to pay up if you want full features or to go above the pretty confining 100 URL limit. If you’re willing to pay up, in my book, Semrush’s audit tool has the best combination of features, user experience, AI tools, and ease of use among premium SEO suites. I’ve always liked Semrush’s interface, and its clean, responsive design extends to its audit tool. The overview dashboard gives you a really clear picture of your website’s hang-ups and uniquely charts them over time. As you dig into the issues, you can follow breadcrumbs to the individual links and even get detailed explanations of what the issue type means and how you can fix it. You can even re-crawl specific pages straight from the dashboard to see if you’ve fixed the issue.
But when it comes to reporting on essential SEO issues and metrics, this is one of the more generous free plans among the usual premium software options. Its quick audit tool gives a helpful general overview of metrics like on-page SEO, social media viability, and user-friendliness (looks like SEOptimer could use some of its own advice there). Below the score summary is a list of individual elements and recommendations for each metric, ranked by priority. An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement.
Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. Understand any site’s backlink profile and discover link building opportunities. Implementing these recommendations resulted in a 32% increase in organic traffic within 60 days. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small stuff rarely does much for your rankings.
Common technical problems like broken links and redirect loops can disrupt the user experience and hurt your search rankings. Broken links result in 404 errors, telling search engines a page doesn’t exist. Fixing these issues is crucial for a healthy website and a positive user experience. Addressing these fundamental issues allows everything else to function smoothly.
Organic traffic analysis helps identify content gaps, technical issues affecting performance, and opportunities to capitalize on emerging search trends. High-quality content is one of the most critical factors for search engine rankings. Google’s algorithms prioritise SEO content that is helpful, relevant, and authoritative. Well-written and informative pages tend to attract more backlinks, reduce bounce rates, and improve time on site, which contributes to better visibility in search results and long-term SEO performance. Except for very small websites, SEO audits are impossible without special tools. Audits process massive amounts of data about the site’s traffic, technical elements, backlink profile, content, and rankings, among other things – in addition to competitor insights.
