As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind. Website audits also enable you to re-evaluate the effectiveness of your website in terms of lead generation and conversion. While you can create these on your own, it’s much easier and more efficient to use managed solutions, like a privacy policy generator. From there, go through each account to determine if they’re all consistent with the company’s branding — using the same images, logo, tone of voice, etc.
SEO Content Assistant
I know, tackling a technical SEO audit may seem daunting at first sight. But I hope that following the instructions of my technical SEO audit checklist will help you nail this task and maintain your website in good shape. You can check the state of your schema markup in Google Search Console. Access Google Search Console, navigate to the Enhancements section, and review the status of different types of structured data markup implemented on your pages.
Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries. He enjoys trying and testing every aspect of SEO and believes in a data based approach. While this might be overlooked at times, it should not be underestimated. And can be done manually or with the assistance of a website crawler, depending on the size of your site.
Step #17: Audit Your Structured Data
Numerous unexpected events can happen on the web, and some of them can mess up your rankings. Plus, don’t forget about the human factor, as sometimes a website owner can accidentally break something. That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy. Once you’ve completed all the steps of the SEO audit checklist and fixed all the technical issues, you can ask Google to recrawl your pages to make it see the changes quicker. You can use WebSite Auditor to efficiently spot duplicate content issues.
- Since May 2021, speed metrics known as Core Web Vitals (CWV) have been utilized by Google to rank pages.
- Typically, this would primarily include the core pages of your site rather than every single blog post.
- Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links.
- If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality.
- You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic.
Common content includes text blocks that are included on multiple pages. Common content won’t harm your SEO efforts, but it’s worth checking the report to see if there’s no unnecessary common content on your site. Content-related issues are a broad topic which often benefits from manual analysis alongside tool-based reports. If you see a lot of pages in this report you might want to look into your internal linking. It’s best to not use the same keywords to internally link to multiple pages. The “Redirects” report will show you internal links which are redirecting to other pages.
If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality. For Google, quality is paramount and a growing consideration in which URLs enter its index. Make your content helpful and original to increase the chances of Google indexing those pages. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t. You can also find broken URLs with backlinks in Site Explorer.
It also gives you an estimate of what you need to do to rank for the keyword. On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more. You’ll need a few essential tools to BHS Links perform a thorough website audit. Fortunately, many of these tools are readily available and free to use. Here are features and pricing information on some of the most valuable resources available. A comprehensive site review pulls together various auditing processes to appraise all aspects of your platform that impact performance.
